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PRIVACY POLICY

We value the trust you place in us.That's why we insist upon the highest standards for secure transactions andcustomer information privacy. Please read the following statement to learnabout our information gathering and dissemination practices.

Note: Our privacy policy is subjectto change at any time without notice. To make sure you are aware of anychanges, please review this policy periodically.

By mere use of the Website, youexpressly consent to our use and disclosure of your personal information inaccordance with this Privacy Policy. This Privacy Policy is incorporated intoand subject to the Terms of Use.

Collection of Personally Identifiable Information and other Information

When you use our Website, we collectand store your personal information which is provided by you from time to time.Our primary goal in doing so is to provide you a safe, efficient, smooth andcustomized experience. This allows us to provide services and features thatmost likely meet your needs, and to customize our Website to make yourexperience safer and easier. More importantly, while doing so we collectpersonal information from you that we consider necessary for achieving thispurpose.

In general, you can browse theWebsite without telling us who you are or revealing any personal informationabout yourself. Once you give us your personal information, you are notanonymous to us. Where possible, we indicate which fields are required andwhich fields are optional. You always have the option to not provideinformation by choosing not to use a particular service or feature on theWebsite. We may automatically track certain information about you based uponyour behaviour on our Website. We use this information to do internal researchon our users' demographics, interests, and behaviour to better understand,protect and serve our users. This information is compiled and analysed on anaggregated basis. This information may include the URL that you just came from(whether this URL is on our Website or not), which URL you next go to (whetherthis URL is on our Website or not), your computer browser information, and yourIP address.We use data collection devices such as "cookies" oncertain pages of the Website to help analyse our web page flow, measurepromotional effectiveness, and promote trust and safety. "Cookies"are small files placed on your hard drive that assist us in providing ourservices. We offer certain features that are only available through the use ofa "cookie". We also use cookies to allow you to enter your passwordless frequently during a session. Cookies can also help us provide informationthat is targeted to your interests. Most cookies are "sessioncookies," meaning that they are automatically deleted at the end of asession. You are always free to decline our cookies if your browser permits,although in that case you may not be able to use certain features on theWebsite and you may be required to re-enter your password more frequently duringa session.

Additionally, you may encounter"cookies" or other similar devices on certain pages of the Websitethat are placed by third parties. We do not control the use of cookies by thirdparties.

If you choose to buy on the Website,we collect information about your buying behaviour.

If you transact with us, we collectsome additional information, such as a billing address, a credit / debit cardnumber and a credit / debit card expiration date and/ or other paymentinstrument details and tracking information from cheques or money orders.

If you choose to post messages onour message boards, chat rooms or other message areas or leave feedback, wewill collect that information you provide to us. We retain this information asnecessary to resolve disputes, provide customer support and troubleshootproblems as permitted by law.

If you send us personal correspondence, such as emails or letters, or if other users or third partiessend us correspondence about your activities or postings on the Website, we maycollect such information into a file specific to you.

We collect personally identifiable information (email address, name, phone number, credit card / debit card /other payment instrument details, etc.) from you when you set up a free account with us. While you can browse some sections of our Website without being aregistered member, certain activities (such as placing an order) do requireregistration. We do use your contact information to send you offers based onyour previous orders and your interests.

Use of Demographic / Profile Data /Your Information

We use personal information to provide the services you request. To the extent we use your personalinformation to market to you, we will provide you the ability to opt-out ofsuch uses. We use your personal information to resolve disputes; troubleshootproblems; help promote a safe service; collect money; measure consumer interest in our products and services, inform you about online and offline offers,products, services, and updates; customize your experience; detect and protectus against error, fraud and other criminal activity; enforce our terms andconditions; and as otherwise described to you at the time of collection.

With your consent, we will haveaccess to your SMS, contacts in your directory, location and deviceinformation. We may share this data with our affiliates. In the event thatconsent to this such use of data is withdrawn in the future, we will stopcollection of such data but continue to store the data and use it for internalpurposes to further improve our services.

In our efforts to continuallyimprove our product and service offerings, we collect and analyse demographicand profile data about our users' activity on our Website.

We identify and use your IP addressto help diagnose problems with our server, and to administer our Website. YourIP address is also used to help identify you and to gather broad demographicinformation.

We will occasionally ask you tocomplete optional online surveys. These surveys may ask you for contact informationand demographic information (like pin code, age, or income level). We use thisdata to tailor your experience at our Website, providing you with content thatwe think you might be interested in and to display content according to yourpreferences.

Sharing of personal information

We may share personal informationwith our other corporate entities and affiliates. These entities and affiliatesmay market to you as a result of such sharing unless you explicitly opt-out.

We may disclose personal informationto third parties. This disclosure may be required for us to provide you accessto our Services, to comply with our legal obligations, to enforce our UserAgreement, to facilitate our marketing and advertising activities, or toprevent, detect, mitigate, and investigate fraudulent or illegal activitiesrelated to our Services. We do not disclose your personal information to thirdparties for their marketing and advertising purposes without your explicitconsent.

We may disclose personal informationif required to do so by law or in the good faith belief that such disclosure isreasonably necessary to respond to subpoenas, court orders, or other legalprocess. We may disclose personal information to law enforcement offices, thirdparty rights owners, or others in the good faith belief that such disclosure isreasonably necessary to: enforce our Terms or Privacy Policy; respond to claimsthat an advertisement, posting or other content violates the rights of a thirdparty; or protect the rights, property or personal safety of our users or thegeneral public.

We and our affiliates will share /sell some or all of your personal information with another business entityshould we (or our assets) plan to merge with, or be acquired by that businessentity, or re-organization, amalgamation, restructuring of business. Shouldsuch a transaction occur that other business entity (or the new combinedentity) will be required to follow this privacy policy with respect to yourpersonal information.

Links to Other Sites

Our Website links to other websitesthat may collect personally identifiable information about you. Myntra is notresponsible for the privacy practices or the content of those linked websites.

Security Precautions

Our Website has stringent securitymeasures in place to protect the loss, misuse, and alteration of theinformation under our control. Whenever you change or access your accountinformation, we offer the use of a secure server. Once your information is inour possession we adhere to strict security guidelines, protecting it againstunauthorized access.


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